Skip to content

About

Atinder Singh, Founder of Bird Pickup & Delivery

Hi, I'm Atinder.

I built Bird Pickup & Delivery after working closely with Shopify merchants who depend on store pickup and local delivery to run smoothly every single day.

Most of the businesses we serve are bakeries, florists, grocers, meal prep companies, and other brick-and-mortar stores where the job isn't done until the customer has the order in hand.

I'm deeply involved in the product and in helping merchants solve the operational challenges that come with pickup scheduling, delivery scheduling, and fulfillment.

Today, Bird is used by more than 7,000 Shopify merchants in over 60 countries, from neighborhood shops to brands scaling on Shopify Plus. The app has a perfect 5.0-star rating with 400+ reviews on the Shopify App Store.

How it started

Before Bird, I spent more than a decade building products at Google, Intuit, and startups. The biggest retailers had spent years building scheduling, capacity, and delivery routing systems that worked. Most Shopify merchants serving the same customers had to assemble it themselves, app by app, spreadsheet by spreadsheet.

The native Shopify tools were thin: no time slots for store pickup or local delivery, no per-product lead times, no driver capacity, no proper cut-off logic. Other apps were too narrow or built for one specific use case. The bar for what scheduling could do on Shopify was too low. When other apps said something wasn't technically possible, I treated that as a starting point.

In May 2022, I left Intuit and founded BirdChime to build the pickup and delivery scheduling system Shopify merchants should have had all along.

A typical day with Bird

A custom-cake bakery in Ohio runs delivery and pickup across two locations. Before Bird, the checkout couldn't tell that a deluxe dozen cupcakes was a 24-hour order but a wedding cake was 48 hours of prep. Customers ordered anything for tomorrow. Saturdays became scramble days.

Now each product has its own lead time built in. Cupcakes show today as available. Cakes need two days. The week between Christmas and New Year, when the bakery is closed, disappears from the calendar entirely. The checkout enforces what the kitchen can actually deliver, so customers only book dates the bakery can keep.

Endlessly customizable and wonderful customer service. Great for this one-woman show to handle lead times and delayed shipping/delivery for the holidays.

How it's going

We're a focused team. We ship every week. We don't bolt on features unrelated to pickup, delivery, or scheduling. Every change we ship has one goal: helping Shopify merchants run their busiest day without anything falling through the cracks.

We're a Built for Shopify certified app. Find Bird on the Shopify App Store.

Trusted by merchants worldwide

7,000+

Shopify merchants

60+

Countries

5.0

Built for ShopifyShopify-certified app

What we won't do

  • Add features unrelated to pickup, delivery, or scheduling.
  • Compete by being the cheapest.
  • Promise a setup time we can't keep.
  • Claim a customer count we didn't earn.
  • Tell you our app does something it doesn't.

Put another way: Bird is a focused tool for Shopify merchants who treat pickup, delivery, and scheduling as core operations, not afterthoughts.

Why I'm telling you this

If you've ever stared at a flood of Valentine's Day or Mother's Day orders and wondered how you're going to fulfill them all, you already understand the problem better than any pitch I could write. Bird isn't here to make grand promises. It's here to handle scheduling, cut-offs, and capacity inside your checkout, so your team isn't doing it in their head every Saturday.

If you'd like to talk, about whether Bird is right for you, about a feature we don't have yet, or about how you're handling your next peak season, write to us at support@birdchime.com. We read every message and answer back. Anything that needs me, I see.

Try Bird for 14 days. Free.

No credit card. Live in a 7-step setup. Cancel anytime.

Atinder Singh

Founder, Bird Pickup & Delivery

Connect on LinkedIn