Running an online store isn’t just about stocking the right products and setting up a checkout. A successful business treats communication as part of the customer experience. Effective customer communication in Shopify reassures buyers, builds trust, and helps a merchant scale sustainably. Clear, timely notifications improve engagement and free up store staff to focus on growth. Reassurance through Clear Information Customers become frustrated when they don’t know if their or

Merchants often fine‑tune their store policies around pickup, delivery, and shipping at the level of an entire shop. Standard settings for lead times, availability, and blocking dates apply uniformly to every product. However, not all goods are the same. Some items might require careful timing, custom products need extra prep, and seasonal specials may only be available on certain days. This is where product‑specific overrides  come into play. What Are Product‑Specific Overri

Shopify merchants manage a complex mix of inventory, fulfillment, and customer communication. Notifications are the connective tissue  that keep staff and shoppers informed. While email has traditionally been the default channel for order updates, short message service (SMS) notifications offer advantages that email simply can’t match. This blog explores why SMS notifications are a strategic tool for Shopify merchants — and how Bird Pickup & Delivery is preparing to make them

Online stores live on timeliness. When a bakery promises croissants for the morning rush or a florist needs bouquets ready for afternoon pickups, missing those windows can lead to frustrated customers and lost revenue. Many small merchants still rely on manually scribbling times or adding events in calendars themselves—a system that breaks down when orders pile up and schedules change unexpectedly. Integrating your order management tool with Google Calendar brings structure t

A typical scenario: a customer books Friday at 3:00 PM, then realizes they’ll be out or would prefer an evening slot. Without self-service editing, they email or call, and your team has to manually adjust the order. As order volume grows, this becomes a constant distraction and amounts to countless wasted hours. Bird Pickup & Delivery solves this by letting customers change their date/time from the thank-you page or order status page, while still respecting your preparation t

Black Friday and Cyber Monday (BFCM) remain two of the busiest shopping events for merchants. 2025 is expected to continue this trend with even higher order volumes and customer expectations for flexible fulfillment. To handle the surge efficiently, retailers need systems that can manage demand, offer convenient pickup and delivery options, and provide visibility into order readiness. Bird Pickup & Delivery integrates directly with Shopify to help merchants plan, manage and o